TikTok is introducing a new feature that enables them to reduce the amount of AI-made content appearing in their streams. This step comes as the company revealed that it currently hosts more than 1 bn AI videos.
The update is in a pilot phase over the coming weeks before a global rollout. This development coincides with a rise in AI-generated material, spurred by new content generation software.
It has been noted that approximately 10% of the quickest rising channels on a popular video site primarily display content made by AI. A significant portion of this material is classified as low-quality AI content, a term for substandard, factory-style content that is frequently absurd or bizarre.
“We know from our community that many people like content created using AI tools, from computer-generated images to science explainers, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” commented a platform representative.
TikTok shared that there are now 1.3bn videos on its service identified as artificially created. Overall, over 100 m pieces of content are added to the app each day, making clips made by AI a relatively small part of its complete catalog.
Viewers will be able to reduce or increase the amount of artificial media they view by opening the content preference feature in the platform and picking the AI content topic. Additional categories that currently be controlled under the setting include politics, clothing, aesthetics, and choreography.
TikTok’s guidelines require users to identify lifelike AI-generated content, and it bans harmful deepfakes of celebrities or crisis events. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
Additionally, the service will from now on apply an AI-generated tag to content produced via its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This step is designed to stop users from seeking to circumvent the labeling process.
The platform is also introducing a $2 million awareness program for experts and organizations to create educational content about ethical AI use. This program will assist charitable organizations dedicated to educating computer science.
TikTok has supported its moderation strategy, during debate over proposals to cut jobs for hundreds of review team members in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation division in London, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content prior to it gets reviewed by staff. The company reported a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
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